Attention Hygiene
(last updated onWhen I watch old movies or TV shows, I often catch myself thinking: how different life was without a phone buzzing with a million notifications, instant access to any information, and endless feeds.
In a very short span of time, human life has changed dramatically. The internet, smartphones, social media, algorithmic feeds, streaming — and now the mass adoption of AI.
All of this is great, but have we actually had time to adapt to all these innovations?
At first glance, it seems like we have: every day we filter massive amounts of information, adapt to new technologies and weave them into our daily routines, remember where to find things rather than the things themselves, and rapidly switch between tasks.
But there are nuances: filtering information and constant switching are extremely energy-intensive operations; corporations exploit our attention through reward systems; the nonstop flow of news keeps us on edge.
As someone who is easily prone to various addictions, I quickly realized I had to do something about all this — and over the years, I have developed a few practices that helped me get rid of the noise in my head, the feeling of being overwhelmed, and the sense of time wasted.
Will they help you personally? Maybe yes, maybe no — nobody knows; everyone is different. But I still think it is worth sharing, even if they make life just a tiny bit better for at least a few people.
🗂️ Offloading Your Mind
The brain is designed for generating ideas, not storing them. Why not help it out by unloading everything unnecessary and letting it focus on what matters right now?
- An idea popped into your head for the second time and still seems good? Write it down.
- Need to buy something? Add it to your shopping list. Sure you won’t forget? Write it down anyway.
- On a day off or after work, your mind is stuck on work tasks? Schedule actions for the next available work slot.
- Keeping passwords for dozens of services in your head and constantly forgetting them? Get a password manager and just remember one master password.
- Scheduled a meeting? Create a calendar event.
- Promised someone something? Set a reminder.
What tools should you use? It doesn’t matter — whatever works for you — but there are a couple of conditions:
- Keep the number of tools small so you don’t overload your brain with choosing where to write things down and where to look for them later.
- You need to trust your tools. If your calendar says “do X on day Y”, there should be no doubt that this information is current. If a meeting or a dentist appointment gets canceled or rescheduled — update the calendar right away so you are not left wondering: can I even trust this?
🛡️ Controlling Incoming Information
It might seem like: I will see something and immediately know whether I need it or not. The catch is how much energy your brain spends on filtering. Spoiler: a lot.
- Set dedicated time for checking social media, messengers, and email. This will help you stay focused on what truly matters right now and will improve the quality of your responses. You’ll stop reacting to everything on the go.
- Turn off recommendation feeds and autoplay. You’ve probably fallen into hours of doomscrolling more than once, only to feel completely drained afterward. What if you had spent that time on creators you trust and content that genuinely interests or benefits you?
- Limit the number of information sources. Do you really need those 100 Telegram channels with repetitive news and 30 open browser tabs?
- Stick to an inbox-zero practice. Emails will stop piling up into an endless list that is hard to tackle from any angle, and the chance of missing something important will approach zero.
- Turn off nearly all notifications: new videos, likes, news. After receiving a notification, ask yourself: did I actually need it, or could I have found out later and nothing bad would have happened? Gradually, you’ll be left with only the notifications that truly matter — the ones that might require a quick response, like messages from people close to you.
🥱 Intentional Boredom
Allow yourself to be consciously bored sometimes. Take a walk without headphones, just wait at a traffic light, stand in line, or ride in a taxi without reaching for your phone. Don’t drown out your thoughts — observe reality instead, and soon your brain will pay you back with interesting ideas or unexpected solutions to problems.
🤹 Single-Tasking
Do one thing at a time. Multitasking is a myth. From what I have observed, when someone says they can multitask, they’re really just doing an endless number of context switches. And in the process, either the quality of work suffers or fatigue sets in quickly — because switching itself is far from free.
This is an incredibly hard skill to master in the modern world. How do you stay single-tasked when your to-do list has dozens of items, agents are running and need constant checking and adjusting, and your Slack inbox doesn’t stay empty for more than five minutes? For me, the answer came down to reducing the number of context switches. Everyone’s approach will be different, and in searching for what works for me, I have tried a lot — here is what I landed on:
- Time-boxing in my calendar for individual activities. For example: 3:00–5:45 PM — work. During a block like this, I try to fully immerse myself in the context.
- Within one of those blocks — focused work intervals of 25–40 minutes, which vary depending on my energy level, focus, and task complexity.
- Between intervals, there should be at least a few minutes of rest — during which it is important not to start doing something that strains the brain and prevents recovery, like scrolling through your phone. I usually do something around the house during these breaks, a quick stretch, or simply look out the window.
🗄️ Distractions in the “Back Drawer”
Move the apps you get distracted by as far from your home screen as possible. The farther, the better. You can endlessly believe in your willpower, but our brains are wired differently: they are lazy and seek the path of least resistance.
Your attention is your life — treat it with care.